Geoffrey Lancaster Study guides, Class notes & Summaries

Complete summary including all the chapters for the ISM exam ( 1, 3, 4, 5, 7, 8, 9, 13) Based on the book: Selling and Sales management 10th edition, David Jobber & Geoff Lancaster

ISM presentation including all chapters for the exam (1,3,4,5,7,8,9,13) The powerpoint presentation consists of 69 slides.

This is a short summary of the book for 1ZM60. This summary is especially for students with an IE background as it assumes basic knowledge from that bachelor.

Summary for 1ZM60 covers chapters 1,3,4,7-10,12-17 (roughly 5 pagers per chapter with a lot of images) of the book 'Selling and Sales Management 8th edition' (identical to newer editions) by David Jobber and Geoff Lancaster. The high number of pages is partly due to the amount of large images in the document.

A little over 30 pages of notes for 1/2 of the entire course's chapters. I basically took out all the fluff and focused on the important material. I got a high B in her class, and sold these exact notes to people in my class who did just as well or even better.

Summary of the chapters 1, 2, 4, 5, 7, 8, 9, 10, 16 of Selling and Sales management book by Jobber and Lancaster.